Thursday, April 30, 2009

MM303 Strategic Marketing

30th of April, i`ll always remember this cursed day. The first day I ever took exams in the UK and guess what my first impression on the exams is at its worst. Allow me to bring you through on this very day. To begin with, I was late for the bus- 30 seconds late to be exact. Not a big deal, so I walked with my housemate to Promenade and took the bus 10 to Uni instead and arrived still early for the exams which will only commence at 9.15am , the clock now shows 8.30am.
Feeling pretty nervous and excited when entering the exam halls, my heart was beating so loud i swear i could even hear it. THere i was trying to keep my calm and think straight but I just cant bring myself to it partly because someone was trying to keep her calm by singing which makes me even nervous. I keep telling myself, this is a open book exam for god sake and your allowed to bring in 3 pages of notes! How hard will it be?! Just calm the hell down..
ok~ for your information, the exam is a 2 hour exam that will end at 11.15am sharp. at 9.15, i looked at the first question. Alright.. not too bad, ideas were flooding my head and I have loads to write. But the longer i wrote, i got more and more panick. Why? Because by the time im done with the 1st question, one hour has passed! I raced to the 2nd question and at the look at it, i could write so many things to the question. Its so general and im running out of time! From a perfectly nice handwriting slowly evolves to scribbles and point forms. I was panicking because by the time i finish the 2nd question the clock is showing 10.50am! I was like FUCK! 25 minutes more for the final question... I have no time to think at all, I was writing so fast that i do not even know what am i writing. You see, the purpose of the exam was to test your knowledge on what you have learned. But this the examiner failed to see that we are humans and need to think what to write! Plus we are from a foreign country and this is the very first time that we are seating for it. By the time the examiner shouted times up! I wanted to shout back shut up! I was pissed off.. I know how much i curse and hate, it wouldnt change my results which is probably now in one of the teachers office. So what can i do? Get ready for the next exam which is creeping up on the 11th of May. If only we were given 4 hours instead of 2 hours I would have write my mind out and atleast know i have done everything i could. Now im feeling like, i know the answers but have no time to do it. Its a strategic marketing test for god sake, not a SPEED test!

Sunday, April 26, 2009

Somthing to live with

I was looking through my e-mail and find that this particularly meaningful. Its a story about a couple..

There was a blind girl who hated herself because she was blind. She hated everyone, except her loving boyfriend. He was always
there for her. She told her boyfriend, 'If I could only see the world, I will marry you.'

One day, someone donated a pair of eyes to her. When the bandages came off, she was able to see everything, including her boyfriend.

He asked her, 'Now that you can see the world, will you marry me?' The
girl looked at her boyfriend and saw that he was blind. The
sight of his closed eyelids shocked her. She hadn't expected
that. The thought of looking at them the rest of her life
led her to refuse to marry him.
Her boyfriend left in tears and days later wrote a note to her
saying: 'Take good care of your eyes, my dear, for before
they were yours, they were mine.'

This is how the human brain often works when our status changes.
Only a very few remember what life was like before, and who
was always by their side in the most painful situations.



Life Is a
Gift


Today
before you say an unkind word - Think of someone who can't speak.



Before
you complain about the taste of your food - Think of someone
who has nothing to eat.



Before
you complain about your husband or wife - Think of someone
who's crying out to GOD for a companion.


Today
before you complain about life - Think of someone who died
too early on this earth.



Before
you complain about your children - Think of someone who
desires children but they're barren.


Before
you argue about your dirty house someone didn't clean or
sweep - Think of the people who are living in the streets.



Before
whining about the distance you drive Think of someone who
walks the same distance with their feet.



And when
you are tired and complain about your job - Think of the
unemployed, the disabled, and those who wish they had your
job.



But
before you think of pointing the finger or condemning
another - Remember that not one of us is without sin.



And when
depressing thoughts seem to get you down - Put a smile on
your face and think: you're alive and still
around.

Saturday, April 25, 2009

Observer

I was looking forward to 24th of April, because I was called back for a 2nd round interview session with AMM Direct located in Wolverhampton. Filled with excitement I woke up at 8am and got ready eager to leave a good impression with my potential employers I arrived 30 minutes early. It was a Friday afternoon, the sun was shining brightly and I thought its a beginning of a beautiful day. As I waited patiently in the waiting room I noticed that there are 6 to 8 people waiting for the same position.

A young man came into the room, dressed smartly with a coat and tie he called my name and took me to another room where my potential employer was waiting for me. He shooked my hand and told me that my role today was an observer, observing a typical day of the job. I was than introduced to a so called "top employee" and I was suppose to observe what he do. So there I was thinking, ok~ this is going to be great! I mean how could things go possibly wrong? Not knowingly it was a beginning of a nightmare..

He tooked me to the bus station, and I was wondering why the hell is he bringing me the bus station for?! There he introduced to a team of well dressed people by squatting on the streets eating breakfast! What an impression! He later than went on to get some food and joined the team of squatters leaving me dazed. So my job is squatting by the road eating food with my shirt and tie on. Hmmm... interesting..
Once they finished they board the bus and I have to pay for it ( i thought supposingly its under the company?!), so I was getting a bit pissed off. while on the bus, I was only explained that we are going to some housing area knocking on doors asking them to donate money to some charity organisation. I further pressed on asking the salary of the job and was informed it was commision based meaning no fix salary. At that point some word came into my mind - salesmen + no salaries + no benefits = F*** you! I wanted to jump off the bus, but it was really impolite to do so and afterall i should give a chance to them and see their actual working environment.

So... I was seating on the bus for one whole hour, transported from Wolverhampton to some god forsaken place, walked 30mintues to some housing area and started to knock door to door. I wanted to leave, I wanted to shout, curse, scold... but i remained a calm face. Afterall its not hes fault, he is just doing his job. We started walking from 1.30pm all the way to 4pm non stop in my formal shoes which was killing me! At 4pm, i though finally I can go back but NO~ he told me its just a break for dinner went to a nearby fish and chips stall to eat. Previously I was told by my the managing director that food, transport will be on the company. And i could leave at 6pm plus he wants to play basketball with me! I guess this are bloody lies! I have to buy my own food, pay for my own transport, bring my sports attire for nothing and could not go back at 6pm, forced to walked for hours and hours knocking on people doors. Not to mention that my leg was aching and begging for a rest, every step i make was like inserting a niddle into my feet!

Back to the nightmare, after eating for 20minutes at the fish and chips. Nononono... not at the fish and chips but ouside fish and chips because the bloody stall doesnt have chairs or tables. So there I was eating by the road in formal wear looking like a total idiot! We continued knocking on doors till 8pm and walked to the bus station. At that point I was exhausted, I did not care what he said to me or what the team of people thinks of me. I was giving a "Dont talk to me, Im fucking pissed off" face to them. Through out the one hour bus ride back to Wolverhampton office i sat alone looking out of the window and massaging my leg. I arrived back at Wolverhampton at 9pm and took my bag from the office and left without saying a word. I was supposed to fill up a questionaire or some test thing upon arriving but FUCK that, I dont give a shit. I left the office and ran to the train station to cathc the 9.20pm train. Thank god the managing director was not in the office or I would have went into his room, locked the doors, tie him up and freaking stuff my socks into his mouth, pull he`s finger nails out one by one, give him a few punches on the nose and left.

So there, I was seating on the train arriving in Cheltenham at 11pm, arriving home at 12 midnite. I have walked one year of walking in one day all thanks to AMM direct which waste my time, my energy and money.

Tuesday, April 21, 2009

The Interview

The phone rang, i dully held it in my hands and was suprised to see an unregistered number flashing before my eyes. I quickly picked up the call, and was welcomed by a loud but friendly female. Yes you guess it right, its asking me to go for an job interview as a marketer. My very first interview in the UK. My very first full time job interview. Well althouth its not my first time attenting an interview, back in Malaysia i have went for countless interviews but it was my very first in the UK.

On the 21st April 2009, the alarm went off at 9am bringing me out from some weird dream. I was dead tired and pratically crawled out of bed and washed up. The sun was already shining brightly as i got dressed ready for my interview, all of a sudden my heart beat increased as i realised im actually going for an interview! I was happy, excited and at the same time nervous. Reaching the train station at 11.30am I bought a ticket to Wolverhampton (15 minutes away from Birmingham)and I was on my way to my destination. It was a beautiful day, the sun was shining brightly and i could see cows, goats, horses, sheeps grazing on the grasses. It was Spring, there was almost no clouds in the sky, grasses were particulary green, flowers were blooming into various colors. Farmers were busy attentinding to the farm and it was really a sight as I observe from the window of my seat. It was relaxing, so relaxing in fact i dozed off on my seat.

As the announcement upon reaching Wolverhampton went off, i woke up and scrambled to get out from the train. Now you should see me than, with my "just wake up" face rushing out of the train was kind of funny. I was still dazed and stood at the platform for a few seconds to make sure I was really in Wolverhampton. Now the bad part of being outdoors is when you have to face the nasty wind. Dont get me wrong, im not complaining the about the chilly wind that brings shiver down your spine. Im complaining because it messed up my hair! I look like an idiot with my hair going in all directions and I was so busy trying to keep it in place till i got lost. It was my first time in Wolverhampton and I have to rely on the really brief directions given my the company and my GPS. Thank god, after 30 minutes of wondering like a blind in the city i somehow wondered to my destination! I was really proud of myself..

The interview was at 2pm and I arrived at 1.15pm with my hair all messed up, i went to a nearby clothing outlet into the changing room on the pretext of trying on some clothes. GENIUS! I took the opportunity and wore my bright red tie. Looking confident I proceeded to the interview venue. Now im not going into great detail what actually happened during the interview but it went all well. I was asked to come back for a 2nd meeting on Friday to discuss further on the job. The interviewer even asked me to bring along my sports wear so i could play basketball with him (Probably he`s getting really bored of playing basketball with just himself). Everything ended by 3pm and I went to the highstreet for a little walked and wondered myself back again to the station...

Some really nice picture taken by C905 in Wolverhamton






Thursday, April 16, 2009

MNS # 2

Ever felt that one problem leads to another? Or problems coming your way faster than you could solve them? Things just get worst by the minute with no one to turn to. Problems that are almost impossible to solve.. for years i`ve perfected the art of remembering JOY and forgetting PAIN. Thinking it is a good way to live my life. I was wrong, I was naive. It made me a happy person but being happy does not mean anything when your loved ones are sad.

Coming back from a holiday, it has been 2 days. They say holidays makes a person relax, feeling refresh. How i wish i could... Im being my old self again, being strong or should i say pretending to be strong. Trying to forget the PAIN, running away from PAIN running away from guilt - a coward am i. No matter how much i neglect, i find myself waking up in the morning back at the beginning. 3 days I have been feeling this, i want it to end. How should i confront this? Never felt this way before, never been in such a situation. I have problems, 2 big problems.. they just came, hit me square on my face. What if i told you my problems cannot be solved? Would you believe me? The Marvin 4 days ago believed that there are no problem that are unsolvable until now..

Im down, im lost and the 2 most important things in my live seems to be my 2 big problems. Now, i have to stand on my own feet. Work my way out in the dark, can an angel please come and save me? Can an angel talk to her..
Knowing what the problem is and not able to solve it kills me. I regretted creating a problem and i wish to fix it. Communicate with me my dear problem.. Im sorry

Wednesday, April 15, 2009

MNS (make no sense) #1

MNS (Make no Sense) was created because under this section, i`ll be writing on things that you may not understand. You may disagree on my opinion, action and thinking.. While writing MNS, emotions will run wild and thoughts are not being processed by my mind before being typed. The idea is typing whatever i feel like expressing without thinking of others feeling.

MNS #1 .
The day was already gloomy when i woke up reflecting my mood. Thinking to myself what should i do with this life of mine. I was suppose to be on a holiday, 45 minutes away from home in a city. I should enjoy my time and i did try to enjoy it. Being the "Dr Jekyll" of me wasn`t hard while carrying a ton of rocks tied firmly to my heart. It was painful and heavy, sweat rolled down my forehead as i quickly wiped it away with my shirt. Even so, i did a good job in concealing and continued playing my role till the end of day. There are numerous things in life i regretted doing and recently I was in a similar dilemma. When the sun sets, I went out. It was tiring being something when you are another.

The cold air blew against my face, i was wearing shorts and sport shoes while scrolling alone into the silent night. I could hear the wind whispering a melody and the trees began to dance while the flowers joined in waving left to right. The smell of freshly cut grass was in the air. I set on a bench observing nature to find peace in me. The moonlight was shining against my skin and i wondered how simple things can be so complex. I slowly untied the tons of rocks to my heart and put in on the bench next to me. Gazing at the rocks shattered my heart as i realized how stupid i was. How i have let the loved ones in my life down. How i have regretted my decisions and actions. I was an idiot not to realize this earlier...

Still seating on the bench with no one around me but nature, i saw a fox. It was beautiful, i stared at it as it stared back. Looking at its beautiful eyes remind me of the love i once had. The happiness i was given and received. Things changed.. time changed it. Circumstances changed it, not knowingly it changed me. I could barely recognize myself anymore. A lie leads to another lie and yet another.. It takes into no account what kind of lie is it. Be it white or black, blue or green. A lie is a lie!

The skies were filled with clouds. Just like the heart of mine, filled with sorrow and regrets. How i wish to see the stars in the skies shining brightly, how i wished that someone will understand me. I pray that the clouds will clear revealing the beauty of you..

My actions resulted the rocks tied to my heart. No matter how much i regretted and struggled in pain it would not disappears. Reality struck in and it was painful - i deserved it. As i seat on the bench it was so peaceful and i wished time would stop and i could live the moment. I wanted to leave the rocks behind on the bench, but it was not possible. Taking a deep breathe, I stood up and carried the rocks back. I am sorry...

Sunday, April 12, 2009

心跳

Yet another song that I find it really nice. I have listened to it a few dozen times by now and im still not getting bored of it. A song sang by a very talented singer, did i also mention that he is very handsome? Hmm.
Here goes, the lyrics are below sung by 王力宏。

歌词:歌曲:心跳
歌手:王力宏

想跟我吵架 我没那么无聊
不懂得道歉 我没那么聪明
好想要回到我们的原点

你又在哭泣 我给不了安慰
我又在摇头 有那么点后悔
爱情的发展已难以回头 却无法往前走

但身不由己出现在胸口
两颗心能塞几个问号
爱让我们流多少眼泪

你的眼神充满美丽 带走我的心跳
你的温柔如此靠近 带走我的心跳
逆转时光到一开始 能不能给一秒
等着哪一天你也想起
那悬在记忆中的美好

想跟我吵架 我没那么无聊
不懂得道歉 我没那么聪明
好想要回到我们的原点

但身不由己出现在胸口
两颗心能塞几个问号
爱让我们流多少眼泪

你的眼神充满美丽 带走我的心跳
你的温柔如此靠近 带走我的心跳
逆转时光到一开始 能不能给一秒
等着哪一天你也想起
那悬在记忆中的美好


你的眼神充满美丽 带走我的心跳
你的温柔如此靠近 带走我的心跳
逆转时光到一开始 能不能给一秒
等着哪一天你也想起
那悬在记忆中的美好

Monday, April 6, 2009

Liberation!!

For the past one month, assignments have been piling up in my "in" folder. Now, probably you may wonder assignments are really easy for a person like me who can crap alot. I can now firmly assure you that is not the case, during the one month period it was like going through different stages of hell. As the days pass I was dragged down deeper to the next level, increasing tortures with various techniques. I went through mental stress in the first stage and than was forced to stare at Microsoft word and a few academic journal at stage two. At stage three, I was putted in a confine room with little space to move and this time i was tortured with mental images of parents expectation and my self expectations. During stage four, it was a repeated process of stage one to three but this time i was surrounded with mountains of books and papers forming a wall all around me. Now come the final stage where the ulti horror began - stage five! I was forced to do intensive research, intensive reading, intensive thinking. On top of that, the i was strapped with a time bomb which will explode when the time is up. Under heavy pressure like a well shake can of coke filled with mentos.

I was forced to work with minimum rest and my eyes entered into "sharingan" mode filled with blood veins. My hands were trembling as I struggled to press the buttons on the keyboard. As i work from sunrise till sundown and back to sunrise, my body was shouting for a good rest but the time bomb strapped on my chest was ticking away. I almost gave up and wanted to end everything there and than! But, the devil wouldnt go easy on me. Images of the time bomb after exploding came gushing like a flash flood into my mind, it was like the movie "Next". I could see the future if I gave up and boy it was horrifying. I summoned all my energy, strength and soul to beat the time bomb. As i key in the final alphabet into my laptop, the time bomb suddenly disappear from my chest, the walls of books that surround me vanished and everything went silent. The sunshine started to shine on my face and i could here the birds chirping away in the morning. It was like all the burden, all the pressure was lifted away by the mighty hand of god.
At that point, my mind was as clear as crystal, my strength and energy came back to me as fast as it left me. I could jump for joy and sing praises at that very moment. I felt that i could run 5 miles and swim across the ocean.


But I sat quietly in my chair, gazing at the wall with a sense of satisfaction...

Emergence of homosexuality that triggered the male cosmetic industry

Between the 1880 and 1945, homosexuality was regarded as a negative impact on the society. The society would discriminate this group of people treating them as abnormal people. After years of tolerance, an American writer by the name of Walt Withman wrote a poem on homosexual love which later on inspires many other homosexual writers to follow his footsteps (Gloobts, 2009). In the mid 20th century, literature was written, songs on homosexuality were sung, with the emergence of underground social networks for gays (Gloobts, 2009). The attitude of the society towards homosexuality began to change after World War II, this marks the beginning of the gay rights activism in the U.S. But what actually triggered the social change?

After World War II, the war resulted large geographical migrations, people were moving out from their homes and familiar place, cutting of tradition social interaction and allowing individuals to create new social identities (Hurley, 2005). It was further added that this indirectly created long-term ideological adjustments toward sexuality, family, and gender. Homosexuality, nudity, prostitution became more lenient and permissive, and the society has shift to a new level of tolerance on this elements (Chong, 1994). Because the society has greater tolerance for sexual matters in the mid 1960s, there was a decriminalization of homosexuality and widespread availability of sexually explicit materials (Treas, 2002). Than in the 1970s, a riot broke out by the open resistance of gay men to police harassment in New York and after that numerous lesbians and gay established liberation organisations and decided a call for “gay liberation”. Because of the public display of riot by the homosexual people, the society shows a greater tolerance between the years 1976-1988 (Wilson, 1994). More recently according to Brooks (2000), they are even increasing public that supports for the rights of homosexuals in employment, education and acceptance.

This started to shows the public acceptance towards homosexuality, gays and lesbians. Even so, there were still a minority of people that continues to discriminate homosexuality. Today, with the increasing visibility of gays and lesbians in the fashion, beauty and entertainment and mass media, shows like Queer Eye For The Straight Guy which is a show on homosexuality encourage more homosexuals or gay to stand for their rights and are not embarrassed of themselves because they are gay. The increasing advertisement of cosmetics and skin care products and availability throughout stores motivated homosexuals to purchase and wear cosmetics openly. But as we know, cosmetics are initially targeted towards female only therefore when gays start using the solution it does not produce similar affect. Loreal began to see a potential in the gay market segment using cosmetics, but is the market big enough to worth targeting and developing new range of cosmetics solely for men? According to Solomon (2002) the potential size of the homosexual segment spends around $250 billion to $350 billion a year! The results were astonishing as it displays the homosexuals compared to heterosexual are 12 times likely more to hold professional jobs, twice as likely to own a vacation home and eight times more likely to own a notebook computer. It is further added homosexuals are active internet users and more than 70 percent of homosexuals actually do online shopping. Seeing a huge potential market in the male industry, organisation developed cosmetics and skincare for males because the skin of the male is different from the female (HealthySkinCare, 2009). But until 1985, there was no other organisation except Loreal was bold enough to launch itself it this market segment with the brand Biotherm Homme that focused on anti wrinkle creams and producing masculinity effect (Loreal, 2009). Loreal enjoyed almost no competitors for almost 15 years where than other organisation like Vichy for Men, Clarins, Nickel and etc entered to the male cosmetic market providing cosmetics that focus on masculinity. Thus, this is the beginning of male starting to use cosmetics and for the first time cosmetics are made available for male....